Privacy Policy

Updated August 8, 2025

This privacy policy (this “Privacy Policy”) describes how your personal information is collected, used, and shared when you visit or make a purchase from miraclebrand.co or utilize our services available through our website (the “Site”) and engaging with our services (collectively, the “Services”), you are consenting to the collection, use, sharing, and storage of your personal information, as described below.

This Privacy Policy supplements and is incorporated into our Terms of Service which, together with this Privacy Policy, govern your use of the Services. If you have any questions, comments or concerns about this Privacy Policy, please send us an email at help@patternbrands.com.

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/aloft-home/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/aloft-home/privacy_policy).

The terms “Pattern Brands”, “Pattern”, “us”, “we” or “our” refer to Pattern Brands, LLC, the owner of the Services. The terms “you” or “your” refer to the user or viewer of the Services.

Personal Information We Collect

For purposes of this Privacy Policy, “Personal Information” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal data” under applicable data privacy laws, rules, or regulations, including the definition set forth under the California Privacy Rights Act (CPRA).

For users of the Services, Personal Information may include the following:

  • Identifiers, such as full name, login credentials, email address, physical address, phone number, and IP address;
  • Commercial information, including credit card and payment information, and records of products or services purchased, obtained, or considered; 
  • Internet or other electronic network activity information, such as your interaction with our Site, emails, and advertisements. This includes browsing and search history, page response times, download errors, length of visits to certain pages, and page interaction information (such as swipes, share lists, and recommendations);
  • Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences, characteristics, interests, and supplemental contact information.
  • Other information you may offer, including interests, comments, and requests;

Which Collection Technologies We Use

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

How We Use Personal Information

We use Personal Information to facilitate the provision of your requested services, such as to fulfill orders. We also use Personal Information to personalise your experience, improve our products and services, communicate with you, and for other internal and external business purposes. 

Specific uses include:

  • Tracking user behaviour and engagement with our Site, emails, and advertisements (such as page visits recorded by technologies like pixels) to understand your interests, personalize your shopping experience, improve our Services, and for our marketing and advertising purposes.
  • Performing data analysis and generating statistics for marketing campaigns, including measuring the effectiveness of our advertising and building custom audiences.
  • Developing profiles and drawing inferences about your preferences to provide you with tailored advertisements and marketing communications.
  • Complying with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process.

Consent to Data Processing in the United States

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Safety Measures

We maintain organizational, administrative, and technical safeguards designed to protect the Personal Information we collect from loss, misuse and unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the Internet is 100% secure, so Pattern Brands cannot guarantee the total and complete security of your Personal Information.

Retention Period

Personal Information is retained for an appropriate period of time depending on the purposes of processing your Personal Information and in accordance with applicable laws and regulations.

Your Rights

If you would like to access, modify, or delete your personal information, you may submit a request to help@patternbrands.com For more information or to see if these rights apply to you, please contact us. We will promptly review all such requests in accordance with applicable laws.

If you are a resident of certain U.S. states, including those listed in our U.S. Supplemental Privacy Notice, the law may provide you with additional rights regarding our use of your Personal Information. Please review our Supplemental Privacy Notice, attached hereto and made a part hereof as Exhibit A, to learn more about these rights.

Changes and Updates to Privacy Policy

This Privacy Policy may be revised periodically, and this will be reflected by the date above. Please revisit this page to stay aware of any changes. Your continued use of the Services constitutes your agreement to this Privacy Policy and any future revisions.

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Physical Address: 228 Park Ave. S., PMB 7389, New York, NY 10003, United States